Product Configurator / PBR2024
Titan: High-End Automotive Configurator
A cinematic automotive configurator for a futuristic electric supercar, featuring real-time light probes and ray-traced reflections.
Three.jsRay-TracingCustom PBREnvironment Mapping
1.2M+
Config. Combinations
-45%
Bounce Rate
+30%
High-Ticket Leads
Impact
1.2M+
Config. Combinations
-45%
Bounce Rate
+30%
High-Ticket Leads
Project Info
- ClientConfidential
- Timeline12 Weeks
- RoleLead Developer
The Challenge
Titan is a benchmark project for browser-based automotive visualization. It showcases the capability of current web technologies to deliver near-offline render quality for high-ticket sales environments.
Accurately representing multi-layered automotive paints and carbon fiber weaves without the use of pre-rendered textures.
The Solution
Developed a custom PBR material stack that supports clear-coat layers and anisotropic reflections directly in the shader.
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