Interactive 3D / Gaussian Splatting2024
Aura Glass: Interactive Luxury Product Demo
A high-fidelity interactive 3D Gaussian Splatting experience for a luxury perfume brand, enabling photorealistic web-based exploration.
Gaussian SplattingPost-ProcessingThree.jsReact
+140%
Engagement Rate
4.5m
Avg. Interaction Time
22%
Conversion Lift
Impact
+140%
Engagement Rate
4.5m
Avg. Interaction Time
22%
Conversion Lift
Project Info
- ClientConfidential
- Timeline12 Weeks
- RoleLead Developer
The Challenge
Aura Glass pushes the boundaries of web-based product visualization. By leveraging Gaussian Splatting (3DGS), we captured the intricate refraction and transparency of crystalline glass that traditional polygonal modeling often struggles to replicate efficiently.
The primary challenge was maintaining 60 FPS performance on mobile devices while rendering a high-density point cloud with complex light refraction simulations.
The Solution
We developed a custom tile-based rendering pipeline for the splat data and used a deferred shading approach to handle the secondary light bounces in the crystalline material.
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